METAlliance Goes Pro
METAlliance today announced a Pro Partner program, inviting professional audio manufacturers to join the founding Board of Directors in recognizing quality and high-resolution in the recording arts. The first group of manufacturers, Audio-Technica, Cakewalk, GML, JBL Pro, Lexicon, Manley Labs, Millennia Media, Royer Labs, Sanken and Universal Audio, have joined METAlliance founding members Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt to recognize the call for quality in the recording arts. “We’re living in an era where formats are reduced in resolution,”Frank Filipetti said. “There are high-res formats in video and film, but we’re going backwards in audio.”
Under this new alliance, METAlliance member manufacturers will have their products evaluated by the panel. Gear is put through exhaustive testing procedures, and for a product to be certified, it must be approved unanimously by the entire “Gang of Seven.”
“Some may argue that there is no need for higher quality because the average consumer doesn’t care,” said Jim Pace, METAlliance director of business affairs. “It’s not a question of bandwidth or delivery anymore. So who is the METAlliance speaking to? One group would be the people who buy these products here at NAMM-people who try to create and craft their art in any way they can. Because they work to get it right, these are the ‘consumers’ that realize it’s worth it to get the full sonic experience at home or wherever they play music. It doesn’t have to be ‘almost good enough,’ it can be a truly fulfilling experience.”
