If you can judge the health of the economy by the NAMM show, our industry seems to think we’re moving towards recovery. I base my own judgment on the schwag I get: In a good economy, the inside of my suitcase resembles a NASCAR when I come home, with tons of branded goodies that I pass along to my kids and students; When times are tough, I’m lucky to leave the show with a guitar pick.
This year, I flew home with a dozen T-shirts, several cloth bags, and, yes, a handful of plectrums. But looking at a more realistic set of measures, this year’s NAMM show was a biggie. Attendance was at an all-time high and there was no shortage of new product announcements. more