Show Me the Money
One of my favorite quotes attributed to Frank Zappa is: “Art is making something out of nothing and selling it.� Of course, I don’t completely buy the premise that if you can’t make money from your creations, you’re not an artist. (The list of artists who couldn’t sell their work during their lifetime is a long one.)
However, Zappa’s quote does make me wonder about the ways in which we can earn money with our songs, beyond overtly commercial gigs where we’re asked to write “music to order.� The question comes up as I prepare to give a lecture at Mills College about publishing, with an emphasis on starting an independent record label. At a time when music sales are plummeting, many music professionals would call your sanity into question if you decided to start a label. It’s even crazier than opening a recording studio.
Yet, the collapse of the economic model that sustained the major labels hasn’t killed the thousands of independents that cater to niche markets. Often, this level of indie label is run by the recording artists themselves, and their long-term expectations as a business are much different than that of the entertainment empire owned by a multi-national conglomerate. more







