Music Delivery in the Post-Future
Over 40 years ago, Mr. McGuire told us there was a great future in plastics. But it’s clear that, in the case of music delivery, we’re entering the “post-future” (to quote Anthony Braxton). Although CD-Baby founder Derek Sivers argues that you “alienate a percentage of your potential audience” by going download-only and not releasing a CD, I find myself wondering how long it will last (if it’s even true)? (In the UK this week, the number one single was a download-only oldie that doesn’t even have a holiday theme!)
Anecdotally speaking, I see more and more musicians giving up on physical formats, both as consumers and as artists. Although I know a handful of groups that can still sell CDs like hotcakes from the bandstand, an overwhelming number of artists can barely give them away, which has led to resignation and disappointment. Instead, CDs and CD-Rs are being treated more and more as business cards than as sellable product, primarily because clubs, radio, and the press don’t take you serious unless you’ve “invested in yourself” (as the booker of one San Francisco bar told me). But it has been clear for years that, at some point, music will be as easy to access as water, once we figure out how the tap will work and what the corresponding metaphor that equals a public utility will be. How will we invest in ourselves as artists at that point? more







