~ Company Will Demonstrate Room Analysis Program throughout Show ~

ANAHEIM, CA — Auralex Acoustics takes its newest Room Analysis Plus program to the next level by offering its Room Analysis service in a retail package. The in-store kit is a complete, user-friendly program providing all the tools necessary to acoustically analyze any room. Auralex Acoustics’ Lead Acoustical Engineer Gavin Haverstick will host several Room Analysis Plus overview demonstrations at the company’s booth (Hall A, Booth 6794) throughout the show to showcase how the expert analysis service works.

Auralex’s In-Store Room Analysis Kit includes a Behringer ECM8000 omni-directional measurement microphone, a USB drive featuring swept sine signals, as well as a complete instructional guide. Auralex’s new in-store Room Analysis kit is available for $299.99 through Auralex’s established network of dealers.

Demonstrations will be held at 11:00 a.m., 1:00 p.m. and 3:00 p.m. on Thursday, January 15th through Saturday, January 17th. Attendees and exhibiters are welcome to visit the booth during these pre-determined times to get first-hand information about Auralex’s Room Analysis Plus program. Throughout the demonstration, Haverstick will present details about the service, showcasing the features and benefits of Auralex’s off-site room analysis. This will include info on the service itself as well as the type of information the analysis can provide. Through this demo, Haverstick will convey how room analysis testing in conjunction with traditional modeling is the most accurate way to analyze a room. more

All Elixir ® Strings Acoustic Sets Now Feature Innovative Anti-Rust Technology for Great Tone and Longevity

Anaheim, CA, January 13, 2009— Elixir® Strings, pioneer of long-life strings, is broadening its Anti-Rust string product line at Winter NAMM 2009 (Booth 5000, Hall B). Now, all of Elixir® Strings acoustic sets feature Anti-Rust Plain Steel strings.

While offering the same feel and tone as traditional plain steel strings, Anti-Rust strings provide corrosion resistance to extend the strings’ tone life by three to five times. Elixir® Stings Application Engineer Steve Rosenberg says, “Incorporating Anti-Rust technology into our full line of acoustic and electric strings ensures all musicians can take advantage of the long tone life that Elixir Strings are known to deliver.”

“Elixir Strings strives to offer all of its customers the best quality strings possible,” adds Rosenberg. “We received numerous requests to expand Anti-Rust plating into our entire acoustic line, which now has the same technology as our signature electric sets. The Anti-Rust plain steel strings, along with our traditional coated wound strings, extend the tone life of our entire set of strings, essentially making for more pleasurable playing experiences.”

The secret behind Elixir® Strings Anti-Rust technology is its proprietary alloy plating that inhibits tone-killing string corrosion. The tone life of Anti-Rust strings’ exceed ordinary plain steel strings while maintaining the traditional feel and crisp, clean sound of a new set.

The expanded Anti-Rust Plated Plain Steel Strings are available at Elixir Strings retailers nationwide. For more information, contact your local dealer.

About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Strings with ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates, the company widely known for such innovations as GORE-TEX® Fabrics. For more information, please visit www.elixirstrings.com.

Rio Rancho, NM – January 2009… With a rock n’ roll heritage that spans almost four decades and more than 200 million albums sold worldwide, AC/DC’s music is as unique as the individual members of the band. Formed in Sydney, Australia in 1973 by Malcolm and Angus Young, AC/DC is often referred to as one of the 100 Greatest Artists of Hard Rock and the Greatest Heavy Metal Band of All Time. The band recently introduced its first new album in over eight years, Black Ice, and is currently on tour in support of the album. No matter where the tour takes them, rhythm guitarist, backing vocalist, and co-songwriter Malcolm Young relies on a wireless setup to deliver the true sound of his guitars while providing the mobility to roam freely about the stage—and for this, he counts on Lectrosonics. more

Two Mics to be Raffled Off Each Day at Winter NAMM Convention

Pictured is the Telefunken | USA M 80 dynamic mirophone system.

Telefunken | USA introduces the Ela M 80 dynamic cardioid microphone. Designed for stage and studio use, the M 80 offers exceptional performance in a rugged package capable of withstanding the rigors of the road. Superior feedback rejection, detailed and balanced frequency response, and a smooth present sound that is never boomy. Excellent for vocals, electric guitars, drums and other signal sources, the Telefunken Ela M 80 sets a new standard for live performance microphones!! “Live” ($239) and “Studio” ($269) packages are available. For more information, visit the Telefunken USA website.

Everybody Loves a Winner!

Telefunken | USA will be raffling off an M 80 microphone twice each day at the NAMM convention in Anaheim, CA. Participants may enter to win by texting the word TELEFUNKEN to 32075 during the hours of 10 AM and 5 PM on January 15, 16, 17 and between 10 AM and 4 PM on January 18, 2009. A random entry will be chosen each day at 1pm and 5pm (4pm on Sunday), and the winner notified by text. The lucky winner will have 60 minutes to come to the Telefunken booth to claim a FREE Telefunken M 80 dynamic microphone!

Showfloor Shootout!



Each day during NAMM, vintage microphone expert Dan Alexander will be conducting microphone comparisons at the Telefunken | USA booth. Attendees are encouraged to visit the booth and offer their opinion of how the company’s Historic Reissue microphones compare to excellent, original examples of the classic European microphones.

Hear the entire line of Telefunken | USA microphones at Booth #6244

For more information about the Ela M 80 visit the dedicated website:

http://www.m80mic.com

For more information about Telefunken | USA, visit:

http://www.telefunkenusa.com