Gearhouse Broadcast, a leading international broadcast services company, has chosen Riedel Communications‘ state-of-the-art Artist Digital Matrix intercom system for updating its range of portable production units and flyaway broadcast packages. The project was handled by MI Broadcast, Riedel‘s UK distribution partner.

With offices located in the UK, Australia and the U.S., Gearhouse Broadcast provides comprehensive services including broadcast sales and rental, project solutions, outside broadcast solutions and systems integration to cover live and recorded events, particularly sporting and entertainment productions. Gearhouse Broadcast rental works closely with clients and manufacturers investing in the latest equipment to meet market needs.

Kevin Moorhouse, technical director of Gearhouse Broadcast says, “Riedel Communications provided us with a solution that is fully scaleable, ideal for rental applications and is truly flexible, surpassing all of our expectations. You can have several individual systems that can be used for smaller events and can easily be linked over fiber to form one big, non-blocking matrix for larger events. ”

As a first step Gearhouse Broadcast invested in two Artist 128 digital intercom matrix mainframes as well as 60 of Riedel‘s Artist 1000 premium control panels. The systems will be used for the first time for the Australian Open in January 2008, which are traditionally equipped by Gearhouse.

About Riedel

Riedel - one of the major suppliers of communications equipment to the 2007 Rugby World Cup in France - designs, manufactures and distributes the most sophisticated intercom and radio technology for customers worldwide in the broadcast, pro-audio, event, sports and theatre industries. The products reflect today‘s leading-edge technologies that expand conventional concepts into tomorrow‘s applications. The Riedel group of companies also includes a European based large rental operation that provides radio, intercom services, event accreditation & ticketing systems as well as fiber-based audio and video transmission systems. The Company was founded in 1987 and today employs over 150 people located within 7 locations in Europe, Asia and North America.

Toronto, Canada, December 20, 2007 — Power Group, LTD, a Canadian-based distributor of quality musical instruments and professional audio products, will kick off the New Year by rolling out The Highland Guitar Company and outfitting its electric and acoustic guitars with Elixir® Strings, pioneer of long-life strings.

The Power Group has been an exclusive Canadian distributor of Elixir® Strings for the past six years. Power Group CEO Ron Larcombe says that furnishing Highland acoustic and electric guitars with Elixir® Strings was an obvious choice. “The Highland Guitar Company was established to provide musicians with a high-end guitar line that offers great value at a reasonable price,” explains Larcombe. “Since Elixir Strings is the premium grade string and leader in the guitar string market, having them featured on the Highland acoustic and electric guitars helps support our mission, adding real value to both dealers and customers. We could not imagine selling these instruments with any other string brand.”

Highland acoustic and electric guitars are well-crafted in exotic hardwoods and deliver exceptional sound and playability. Their use of Grover tuning gears and Fishman pre-amps elevate the acoustic guitars above anything in their price range and their archtop electrics are equally as distinguished. The MSRP price range for Highland acoustics is $300 to $500. The electric guitar line is priced between $500 and $1,250.

About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.‘ Ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keeps their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable - providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin. Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W.L. Gore & Associates, Inc., the company widely known for such innovations as GORE-TEX® fabrics. For more information, please visit www.elixirstrings.com.